effect of sustainable tourism marketing on brand building

Tourism organizations need to adapt marketing innovation in organizing their affairs and following up on employees, not neglecting the role of guidance counseling, enjoying certain characteristics policies. Therefore, this study explores impact sustainable tourism brand building. It basically identifies extent culture organization, The adopted questionnaire as a measurement tool measure perceptions 80 leaders Iraqi airline (chairman, members board directors, managing director, heads departments) in. International Airport Baghdad. A number nonparametric statistical methods were used analyze using SPSS. found that deportation innovative values had influential relations with organization. is also market segmentation variable its dimensions has received high but varying levels importance. Likely, social responsibility level importance; it represented for coordinating efforts work at multiple diverse do business.